How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge.
The Social Psychology of Consumer Behaviour (Applying Social Psychology) ebook
download The Social Psychology of Consumer Behaviour (Applying Social Psychology) pdf free
The Social Psychology of Consumer Behaviour (Applying Social Psychology) free ebook pdf epub
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